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Frequent Flyer Program is offered by many airlines
to reward customer loyalty. Typically, airline
customers may enroll in the program free of charge;
thereafter, they receive one point for each mile
flown on that airline. Points (also known as frequent
flyer miles) can be redeemed for free air travel
and other products or services.
No one should fly on any airline without enrolling
in a mileage program if available.
Most airlines now offer frequent flyer programs, and
many airlines have formed alliances that permit customers
to earn or redeem miles on groups of airlines, e.g.
Oneworld Alliance or Star Alliance. Miles can be obtained
not just through flying, but can be earned by staying
at a particular hotel or renting an automobile from
a particular company. Some credit cards offer miles
for each dollar charged to the card; there are programs
which allow restaurant diners to earn miles by eating
at participating restaurants. Some long distance telephone
and Internet service providers offer mileage.
Some miles can expire unless there is account activity
at least once within a certain time period, say three
years.
For very frequent flyers, many airlines have set up
elite frequent flyer programs, typically named after
precious metals or precious stones.
Elite membership can provide additional benefits such
as:
Increased or doubled mileage accumulation;
An unoccupied adjacent seat, if available;
The ability to reserve exit-row seats which have more
legroom;
Free or discounted upgrades to first class;
Preference in flying standby;
Preference in not being bumped if a flight is oversold.
Some top-tier elite programs even permit members to
reserve space on sold-out flights, in other words these
members have the privilege of bumping other (non-elite)
passengers! Elite membership is based on the number
of miles actually flown and so-called bonus miles earned
through credit card purchases don't count. Some airlines
will grant elite status to a passenger who has already
attained elite status with another airline.
Some airlines offer accelerated admission to their
elite programs through the use of challenges: After
enrolling in the challenge program, one flies (for
example) 15,000 miles within three months and attains
a top-tier membership normally reserved for persons
flying 50,000 miles per year.
As of this writing in 2003, some airlines are facing
financial difficulties and many frequent flyers fear
their miles could be wiped-out in a bankruptcy court
proceeding. However, the most recent airline bankruptcy,
that of TWA, resulted in TWA's assets being purchased
by American Airlines -- which agreed to honor TWA miles.
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